Designing for personal clients
Designing for personal clients are different with designing for major companies profiles. While in personal clients they like to expose all the information about him/herself, in major companies, they more like expose their achievement, in order to sell their positive points of the company.
Designing for specific personal clients, meaning that you have to dig their personal interests, such as knowing what they like, and their daily activities. Those data could be use as references for your web design, I believe if he/she like to buy digital media, they won’t be reject the idea of putting some video or opening music in the web.
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